Making tears rain on Diwali in a low-involvement category, with a campaign that broke records, won awards & proved the enduring strength of storytelling.
JKMaxx Paints Launch
Making space for a new brand in a crowded market with a splash of emotion.
A task we sailed through with flying colours.
BECO Homecare Launch
Taking a wild approach - literally - in a preachy category to launch an eco-friendly, chemical-free home care brand.
JKCement WallMaxX Growth Campaign
Countering the de-growth of the brand's market leadership position through a relatable, humorous & memorable film & social media campaign.