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Case Studies

In-depth look at campaigns that created indelible impact

JK Cement WallMaxX Diwali Campaign

Making tears rain on Diwali in a low-involvement category, with a campaign that broke records, won awards & proved the enduring strength of storytelling.

JKMaxx Paints Launch

Making space for a new brand in a crowded market with a splash of emotion.
A task we sailed through with flying colours. 

BECO Homecare Launch

Taking a wild approach - literally - in a preachy category to launch an eco-friendly, chemical-free home care brand. 

JKCement WallMaxX Growth Campaign

Countering the de-growth of the brand's market leadership position through a relatable, humorous & memorable film & social media campaign. 

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