Our Story
We are agile in the true sense!
Team
Our core team is a dedicated, integrated unit. We onboard consultants with specialized expertise which includes marketing strategists, web developers, SEO experts, social media marketers, writers, photographers, videographers and graphic designers as per the requirements of the brief or the brand which helps us stay lean and provide best value to our clients.
The Team
Saarthak
CREATIVE LEAD
Saarthak is a Creative Strategist & Writer with over 11 years of experience, having started out as a copywriter with agencies like JWT & Dentsu. Over the years he has worked for brands like Godrej, Future Generali Insurance, Hero Moto, Lay’s, Pepsi Co., Marico, Airtel, Rin, Exide Life, Gaia Foods; and more recently, with a range of startups and newly-launched brands including LendenClub, Smartworks, Capt. Zack and TruElixir.
On the side, Saarthak has also delved into screenwriting, film direction & production. He has a bunch of short stories and poetry somewhere in his closet which he refuses to publish!
Roneeta
BUSINESS LEAD
With over 17 years’ experience in the advertising industry, Roneeta believes in keeping the consumer at the core of the thinking process while approaching any brand challenge.
She has worked in India and Sri Lanka with various agencies - FCB Ulka, JWT, Ogilvy & Mather, Grey Worldwide, BBDO, to name a few. She has led significant campaigns for global and local brands including Unilever – Lux, Rin, Sunsilk, ICICI Bank, Reliance Smart, Wework, Canara Robeco, HNB Bank, Fonterra, Parle G, Fevicol, The Telegraph, Tata Steel, CEAT, Taj Hotels etc and has been part of many awarded campaigns.
Travelling and experiencing new cultures and meeting new people is what excites her. She is a big foodie, who loves cooking which helps her unwind after a busy workday, apart from football & cinema – those two Bengali staples.
Shailesh
CREATIVE PARTNER
The first Indian individual creative to receive One Show Gold Pencil, Shailesh has over two decades of experience building brands like Amul, Asus, Nerolac Paints, Tata Motors, Horlicks, Vistara, SBI Mutual Funds, Marico, Heinz, & Wion, and has worked with the best of agencies including Ogilvy, DDB Mudra, LeoBurnett, Enormous & FCB Ulka.
His work has won a plethora of awards at eminent platforms, such as One Show Design, Clio Awards, Cannes and London International. He has also been nominated for D&AD Design Committee Panel 2010 and has served as the juror at D&AD awards 2011 & 2018 amongst others. He has won the maximum numbers of D&AD awards as a single creative. His work was selected by German School of Art as a case study.
As if that wasn’t enough, his work and articles have been published in The Work Book, WPP Cream Book, IDN, Communication Art, Computer Art and Indexbook.
In his spare time, if any, Shailesh loves to travel.
Bashaash
BUSINESS PARTNER
Bashaash is a dynamic, amicable and results-driven advertising professional with 13+ years of experience in business development, client management and project management.
His 10 year stint at FCB Ulka earned him a reputation of successfully leading cross-functional teams, building strong client relationships with deep expertise in leading strategic, insight-driven marketing and branding initiatives for top national clients like Indian Oil, ICICI Bank, Zee TV and Shoppers Stop.
Bashaash believes in playing the long-term game and brings the same passion to the brands and teams he works with.
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He's a self-confessed foodie and loves exploring new joints in the city.
Saurabh
STRATEGY LEAD
A MICA graduate, Saurabh is a seasoned Marketing Strategist with over 15 years of experience, including stints at JWT and Law & Kenneth. Over the years he has helped launch many a brands and iconic campaigns including ‘Mutual Fund Sahi hai’ for AMFII. Some of the other brands he has worked on include Dabur, Bank of Baroda, Listerine, Good Knight, Johnson & Johnson – Benadryl and Coldarin, Food Bazaar, Big Bazaar, GVK, Leela Hotels and Godrej, etc.
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Saurabh’s passion for and expertise with marketing is really infectious and it’s a great joy to hear him bring a brand alive even as he is talking about his vision for the same.
Lean Mean Marketing
We are an agile, boutique creative marketing agency made up mostly of HoDs from creative, business, strategy and production. We have worked in all sorts of agencies including the big, the small and the digital-only, working for all types of brands across categories from FMCGs, BFSIs, Manufacturing & Construction, Automotive, Beverages, Mobiles & Technology to rural brands including Pepsi Co., Unilever, Dabur, Hero Moto, Airtel, Godrej, Marico and a bunch of start-ups, among many others.
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Our core team is a dedicated, integrated unit.
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We onboard consultants with specialized expertise as per the requirements of the brief which helps us stay lean and provide best value to our clients.
