Whacky panda meets melodrama to add some jazz to the otherwise boring a products category.
Background
Beco - a start up that is eco-friendly inside-out. It’s literally in the name. Beco stands for Be Eco: Be Eco-Conscious & Be Eco-Friendly. Beco uses no chemicals and only natural ingredients which make the products unique.
The Task
To create a need for natural, chemical free, sustainable home care products. Since there is high satisfaction with the current products, we need to create dissonance, we need to not just bring out our positives but we need to build a meaningful context
The Challenge
One of the biggest challenges is the lack of awareness and recognition among consumers. Despite offering eco-friendly products of the highest quality, it is a struggle to compete with well-established brands that have a strong presence in the market. Consumers are not yet fully aware of the benefits of using environmentally conscious products and this lack of knowledge makes it difficult for the brand to win their trust and loyalty.
Additionally, the lack of consumer pull means that retailers and distributors are often reluctant to stock the products.
Insight
Compromising is a part of life, we all do it for different reasons in different aspects of life but one place where no one wants to compromise is the well being of loved ones
Our Approach
We have created a mouthpiece for the brand in the form of Panda, who questions the existence of chemicals in the current product. We did a 3 ad campaign using different consumer cohorts to show the wide usage of the products.